• Understand the elements of art and the principles of design.
  • Ability to develop and successfully convey artistic concepts.
  • Ability to envision and develop original approaches to art making.
  • Craftsmanship (skill, sensitivity, consistency of technique).
  • Expressive quality (concept, style, choice of media, etc.).
  • Representative skill (proportions, perspective, etc.).
  • Verbal communication (professional presentation skills).
  • Physical presentation (professional presentation skills).